Offering a Listening Ear: Alicia Swann of Auditory Processing Center

Offering a Listening Ear: Alicia Swann of Auditory Processing Center

Contact: Alicia Swann

“I’ve always been interested in the brain and the learning process. I felt like this was a need that I was able to fill.”


About 43 percent of children with learning difficulties have auditory processing disorder (APD), but many go undiagnosed. Through her business, Auditory Processing Center in Clinton, audiologist Alicia Swann is helping bring awareness and treat this hidden disability so that students can better succeed in the classroom.

Auditory Processing Center

Originally from Montgomery, Alabama, Alicia earned her bachelor’s degree in psychology and her master’s degree in audiology from Auburn University. She spent 19 years working at a private school in Mississippi, where she helped deaf and hard-of-hearing children speak. Though she was working with multiple aspects of hearing and speech problems, Alicia became well-known for her expertise with auditory processing disorders.


Feeling called to specialize in this particular area, Alicia opened her own private practice in 2014. Auditory Processing Center is the only one of its kind in Mississippi, offering fully individualized evaluations, therapy, and intervention for children with auditory processing disorder.


“I branched out on faith,” says Alicia. “I’ve always wanted to help people, and God opened the door for me to do so.”


Alicia says children with APD often exhibit symptoms that look like hearing loss when they actually have a problem receiving and processing the information they are hearing. Children with APD are often distracted by background noises or are sensitive to loud sounds. They may struggle with reading or have problems distinguishing the differences between words.


About 70 percent of children diagnosed with dyslexia have an underlying auditory processing disorder. It’s also common for children with APD to be misdiagnosed with attention deficit hyperactivity disorder (ADHD) or other developmental problems because their attention issue might really be a side effect of an auditory issue.


The great news is that APD is treatable. Alicia and her knowledgeable team at Auditory Processing Center are able to test for and treat APD so that students have a better chance of focusing in school.


“The thing about APD is that there are many types,” says Alicia. “No two kids are exactly alike.”


The evaluation can take the majority of a day in order to provide a comprehensive assessment. Alicia says she strives to offer thorough evaluations so she can recommend the best treatment for each child.


“It’s more than just a hearing test,” she says. “Many children with APD can pass a hearing test, but there’s still an underlying problem with how they process what they hear.”


Only an audiologist that is professionally trained in specialized tests to evaluate the central auditory nervous system can diagnose or rule out APD. Because Auditory Processing Center provides an evaluation not offered by most audiologists, families are traveling to Clinton from beyond the state to take advantage of the specialized treatment.


“Most audiologists do not do Auditory Processing Evaluations, and the few that do usually don’t provide treatment,” says Alicia. “I feel like I am making a difference by providing a service that many others don’t.”


APD is often treated in stages, and some of the treatment may be done at home through the internet and specialized apps. By testing a child before and after APD treatment, Alicia has seen test scores improve, but more importantly, students’ academic performance, self-confidence, and ability to pay attention in class drastically increase.


“Some treatment takes longer than others,” says Alicia. “But we’ve never worked with a child who did not improve.”


Alicia and her husband, Chris, have three children—Brady, Cody, and Caleb. When she’s not working, Alicia enjoys traveling, reading, and spending quality time with family.

Alicia Swann, Audiologist

For more information about APD and to schedule an evaluation with Auditory Processing Center, call 601.488.4189 or visit


Find out more about the Auditory Processing Center:


Contact Alicia Swann, Audiologist 




Call: 601-448-4189